Not Just Another Resume

HANAPIN MARKETING

CRO Manager

January 2017 - February 2018

• Developed a CRO program framework to clearly illustrate and guide our process to integrate user experience analysis with testing on a consistent basis.

• Implemented multiple metrics in order to accurately monitor the performance and impact of the CRO program.

• Authored numerous blog articles regarding conversion rate optimization for PPC Hero that are directly applicable and relevant to PPC as well as marketing and advertising as a whole.

CRO Coordinator

March 2016 - January 2017

• Guided and negotiated a platform transition for approximately 20 clients with varying sizes of accounts and complexity. I evaluated several platforms for viability and long-term benefit, prepared a transition plan specific to each client and our program on a broad scale, and carried out the execution of this transition plan with adaptability and problem solving.

• Conducted numerous user testing sessions that have led to key learnings which have not only fueled testing cycles, but also enabled my team and I to glean more insights into our clients’ users and their needs, desires, and expectations.

• Conducted A/B, split, and multivariate testing using an experimental structure including formulating hypotheses, monitoring the test for appropriate sample size and goal measurement, and concluding the test based on the statistical significance and context surrounding multiple variables.

• Provided recommendations in site design, functionality, or structure that were influenced by diverse modes of data analysis along with the testing cycle.

Digital Marketing Production Associate

January 2016 - March 2016

• Built foundational skills in PPC, digital analytics, and production while supporting senior team members on campaign deliverables.