Tested Tactics. Real Wins. Unfiltered Insights.
Case Studies
MORE COMING SOON…
“How Chicago Booth Increased Their Info Request Rates by 46%”
Retired Case Studies
“How We Increased A Company’s Demo Request Rates 170%”
Varonis had too many conversion paths providing alternate routes away from the one desired conversion. The site also had no clear desired path for visitors to take (it was a free for all of wandering).
We ran several rounds of qualitative and quantitative research to determine what visitors were doing on and after the Homepage and tied it to correlating motivational context. We then tested aligned higher-funnel messaging and landing experiences with great success; seamlessly beautiful experience of visitor and business end goal alignment.
As this is a university, there is a substantial amount of bureaucracy involved with landing page content as well as any and all A/B testing on landing pages. A department outside of our direct point of contact requested to add fields to an already substantial form.
I used this initiative to compromise into a test in which we added the fields to the form but also broke the form into multiple steps. This case study was a golden goose illustrating the foot-in-the-door technique.
Full case study was published on PPC Hero and eliminated when Brainlabs acquired Hanapin Marketing.
Full case study was published on PPC Hero and eliminated when Brainlabs acquired Hanapin Marketing.
Published Blog Articles
Capture User Attention On The SERP And Hold It On The Landing Page
If you can’t catch a user’s attention, there’s no click, there’s no landing page experience, there’s no conversion. Here are some tips and tricks that you can use to grab your users’ attention spans and keep them focused!
Isolate Your Competition's Weaknesses To Strengthen Your PPC Efforts
Learn about a handful of goals and questions that you can use to efficiently learn about your PPC competition. Learn about a handful of goals and questions that you can use to efficiently learn about your PPC competition.
Kickoff the Relationship That Your Ads Spark Using Your Landing Page Copywriting Skills
Dive into a few of the best ways to approach mental relevance and ensure that your landing pages nurture the relationships that your PPC ads spark.
5 Psychological Principles You Should Be Using In Your Marketing
The saying "Know your audience" tends to be a rather ambiguous command that gets thrown around often as a solid step to ample conversions. I propose that knowing what your audience is thinking or even the steps in their thought process is even more beneficial than simply knowing who they are. Enter psychology.
While We Conclude 2016, Let’s Talk About Concluding CRO Tests
Concluding any type of test is no joke and is filled with pressure. If you make the wrong call and implement something that you "felt" was the winner while the data was illustrating otherwise, your bottom line and your users will suffer. This article reviews the four variables that I look at when approaching conclusion. Blow the dust off of that statistics textbook you buried long ago and let's get started.
It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated
You can do better with your PPC landing pages. This article provides you with three new mindsets to enable you to whisk your visitors off into conversion land with ease and delight.
My Experience With Landing Page Best Practices And The Failures That Ensued
This article can show you why implementing best practices into your landing page instead of testing them first could be a great way to figuratively shoot yourself in the foot.
CRO And PPC Go Together Like Fall And Pumpkin
This article touches on a few points that should convert those that don't currently believe CRO is critical or important to their PPC success.
5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind
What's one HUGE factor influencing your conversion rate? User experience. Here are 5 habits that can ensure that your users are never forgotten.
Freelance Work
County Sheriff Campaign
Created and maintained an online hub for a local sheriff’s campaign from the logo to the site architecture and everything thereafter.
This site includes several custom graphics and is a grand example of organizing overwhelming content into an accessible and digestible form.