Kate Wilcox

By day, I’m optimizing CRO programs and turning browsers into believers—fueled, of course, by a never-ending cup of coffee. By night (or weekend), I’m chasing peaks, coaching gymnastics, bingeing documentaries like it’s a sport, casting spells in World of Warcraft, or wandering wherever nature leads. Sometimes that means saddling up for a rodeo, chasing cows, or just leaning into the western way of life. And let’s be honest—every epic adventure deserves a proper finale: an In-N-Out double-double, animal style, because even data nerds need greasy greatness.

But when I’m behind the keyboard…

I'm not just optimizing buttons and layouts — I'm engineering high-velocity testing programs that scale. As a Senior Manager of Conversion Rate Optimization at dentsu Media US, I specialize in building and refining systems that drive measurable impact. From process design to program development, I turn scattered testing efforts into streamlined revenue engines.

At my core, I'm a builder — of strategies, frameworks, and momentum. I bring both the creative lens and operational rigor needed to run CRO like a growth engine.

Whether it's crafting scalable workflows, improving UX through a visual-first approach, or extracting actionable insights from user behavior, I focus on what moves the needle — and cut the fluff.